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Mall of America

30 Years of Evolving Retail


Triple 5


Architecture, interiors, environmental graphic design


Hospitality, retail, entertainment, water park, workplace


Over 1 million SF

Mall of America opened its doors in 1992 and, 30 years later, the original vision of a dynamic retail center has risen to new heights. Planned on the land where the Metropolitan Stadium once stood, Triple 5 development built a mixed-use magnet consisting of retail, a JW Marriott hotel, Class A office building, and an indoor water park.

A Strategic 30-Year Partnership

Mall of America + 91Ʋ

For more than 30 years, 91Ʋ has shaped the experience for visitors and guests at Mall of America.


Mall of America at a Glance

Through the years, Mall of America has been a beacon of the retail revolution sweeping the industry. 91Ʋ and Triple 5 Development created a mixed-use magnet that exemplifies an energetic customer experience and market resilience. A $650 million price tag for the initial phase of construction in 1992 has seen more than four major expansion phases since opening. More than 43 million annual visitors have walked 5.6 million SF of gross building area to shop over 520 retail stores. Up next in the pipeline is 7 acres of theme park, including the MOA water park.

Revolutionizing Retail

Modernizing an Icon

Over the past 30 years, Mall of America has evolved with the preferences of its visitors. With four primary expansion phases, every major public and private amenity was upgraded and reimagined during the renovation. Additionally, each street was given a distinct character that works to seamlessly support MOA’s overall vision.

Slide to compare the before and after views.


Teaming to Create a Memorable Destination

Since opening its doors, 91Ʋ and Mall of America have been working to create a destination that leaves a lasting legacy. Our partnership spans from 1990 to today, and has been seen through all phases of design and construction, 20+ strategic master plan studies for investors, developers, partners, infrastructure, and expansion, and dozens of designs for retail shops. Our work on the JW Marriott at Mall of America brings a new level of sophistication to the Minneapolis hospitality market. This luxury hotel features elegantly curated experiences, stripping away the unnecessary to reveal exceptional hospitality design. We have provided integrated sector expertise including retail, entertainment, hotel, workplace, parking, transportation, and master planning.

Slide to compare the before and after views.

Looking to the Future

As the retail industry continues to evolve into the digital age, MOA has worked to diversify with entertainment and restaurants. A large indoor water park has been in the plans since the mall’s conception in the 1980s, and is finally becoming a reality. The water park will be one of the largest in North America with a building footprint of approximately 350,000 SF. The MOA water park will add to the vibrancy and resiliency of the mall, and serve as an amenity to local residents.



Video © Mall of America
April 5, 2023

The smallest changes can truly have the biggest impact. From artist Christopher Lutter-Gardella, Mall of America's "Kaleidoscope" exhibit shares the critical story of the decline of pollinators. The centerpiece? A 30-foot Monarch butterfly suspended overhead in design phase 1C, surrounded by more than 300 smaller butterflies, all created from recycled waste materials.

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30 Years with the Mall of America

Multilevel mall atrium surrounded by stores with white boxed lighting on the ceiling
30 Years of Evolving Retail Bloomington, MN


Keeping Nostalgia and Entertainment Alive

August 15, 2022

The history of the mall concept has two timelines – before the Mall of America and after. Our partnership has been seen through all phases of design and construction, 20+ strategic master plan studies for investors, developers, partners, infrastructure, and expansion, and dozens of designs for retail shops.

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Honors + Recognitions

2016 Top Hotels in America's Midwest: Readers' Choice Awards

Conde Nast Traveler

2017 Best of Business Readers' Choice Award: Hotel for Business

Twin Cities Business

2016 STARRSM Award for Excellence

Minnesota Shopping Center Association

In the Spotlight


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