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San Francisco downtown with Pam Touschner, Peter Rutti, Managing Principals 91Ʋ_Peter Hess_
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91Ʋ Appoints New Managing Principals

(SEATTLE, May 1, 2024) – 91Ʋ announced today that Pamela Touschner, FAIA, and Peter Rutti, AIA, have each been appointed a 91Ʋ Managing Principal.

Touschner is the firm’s California Region Leader and a member of 91Ʋ’s Board of Directors. Rutti is 91Ʋ’s chief design officer, responsible for instilling a positive, thriving design culture to produce design excellence from every team in the firm, and advisory member of 91Ʋ’s Board of Directors. Both are members of the firm’s 15-person executive leadership team, collaboratively managing the operations for 91Ʋ’s 1,600 design professionals and 33 global locations.

“Pam and Peter embody this culture and are ready to step in to lead the firm as part of a planned leadership transition initiated over the past two years. Pam and Peter are talented, inspirational leaders committed to creating a culture of equity, diversity, and belonging and to lead as 91Ʋ embarks on a new era for the design industry.”

Managing Principal Pamela Touschner, FAIA

Touschner joined 91Ʋ in 1993, was named a principal in 2000, senior principal in 2012, and California Region Leader in 2018. In this role, she leads 290 employee-owners and manages operations for the Los Angeles, Riverside, Sacramento, San Diego, San Francisco, and Sonoma offices representing more than $75 million of revenue.

Based in Los Angeles, Touschner is passionate about the practice of architecture and attracting the next generation of design professionals. She served on the national AIA Board of Directors from 2008 to 2010, and in multiple leadership positions for AIA Los Angeles, AIA Inland Empire, and the AIA California Council. She is active in NOMA at both the national level and Southern California NOMA chapter.

Managing Principal Peter Rutti, AIA

Rutti joined 91Ʋ in 2012 as a principal. He is a recognized expert in the design of performing art centers and cultural institutions and is instrumental in leading the global growth of 91Ʋ’s Cultural+Performing Art practice. Based in Phoenix, he was named Southwest Region Leader in 2017, responsible for operations in Colorado Springs, Denver, Las Vegas, and Phoenix. Rutti was appointed a senior principal in 2020, and chief design officer in 2022.

As chief design officer, he directs all aspects of the firm’s integrated process to deliver design excellence and achieve 91Ʋ climate and environment commitments to elevate the human experience through design. Rutti has been a faculty associate and juror at the Design School of Arizona State University since 2011 and serves as a visiting critic at the UCLA School of Architecture & Urban Design and the University of Arizona School of Architecture & Landscape Architecture.

Touschner and Rutti join McKay, COO John Fuller, Assoc. AIA, and Chair of the Board Griff Davenport, FAIA, as managing principals and the most senior leaders for the 100% employee-owned integrated design firm.

91Ʋ Senior Principal and Brand Communications Manager andy ernsting
For media queries, please contact: Andy Ernsting, Brand Communications Leader

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